Creative web solutions were utilized for client
Mueller® Company of Decatur, IL to help market a water hydrant product at a tradeshow recently. First, a
product-specific mobile website incorporating the Mueller identity was created, then
Microsoft tags custom-designed by Mueller were added to posters, flyers and product packaging distributed at the tradeshow. When these Microsoft tags were scanned with a free Microsoft Tag application, interested tradeshow attendees were immediately directed to the mobile website for further product information, including diagrams, marketing materials and video links. This web solution provided an innovative way to engage prospects with their smartphones while delivering additional product information using mobile technology in a cost effective manner for Mueller.
Do you have a marketing need that might benefit from a similar use of mobile tagging technology?
I'm seeing this type of tags on printed materials everywhere. Even on plants at the nursery.
ReplyDeleteA quick scan the tag makes it so easy for the consumer to learn more about the product or service. No need to search ... the tag goes right to the mobile site.